Disney-Star likely to hike rates of the ad by 25-30% for IPL 2021 after successful IPL 2020

Disney Star to hike Ad Rates for IPL 2021

IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates for IPL 2021: The IPL 2020 delivered block-buster and record television ratings. After delivering a blockbuster. Indian Premier League (IPL) last year, Star India is again gearing up for the upcoming fourteenth edition.
IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates. The sources have reported that Ad-Rates for IPL 2021 can increase up to 14 to 15 Lakhs for 10 Second. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs per 10 Second which will now increase by 25% according to the said report.

IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates for IPL 2021

The 13th edition of the Indian Premier League (IPL 2020) was a super-duper hit and the official broadcaster of IPL 2021 is ready to leverage that. According to a report, Disney Star India is ready to increase ad-rates by almost 25% for the IPL 2021.

IPL 2021 Official Broadcaster

Why Disney Star may increase advertising rates by 25-30%?

– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.

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